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My Professional Engagements
I decided, in March 2011, to take a break from my 17 year corporate career. During this break, my goal is to work with early stage companies, specifically helping them with the business dimensions of their go-to-market strategy. I have often been asked what my professional engagements look like so I decided to write this […]
Posted in: Misc.
My Financial Planner is Like
August 9, 2011
My Financial Planner is like my Family Physician. I value my planner’s Skill, but more importantly like for my physician, I value my planner …. For the Trust I have in his doing what is best for me …. For the Knowledge he has of my and my family’s financial History and Goals …. For being Available […]
Posted in: On Marketing, On Startups
Whose Problem Are You Trying to Solve?
August 3, 2011
I have, in an earlier post, written about the need to discover an effective value proposition for your product or service. There is, however, an important pre-requisite to developing your value proposition. Marketers often forget that value proposition is not an end in itself but a means to an end; value proposition helps your target customer […]
Posted in: On Marketing
Helping Consumers Traverse the Buying Process
July 25, 2011
I had introduced, in an earlier post, the adjacent framework to highlight the different stages in a consumer’s buying process. I had proposed that the practice of Marketing is better suited to engage consumers that are early in their buying process. Making Marketing responsible for engaging early stage consumers greatly improves Sales’ productivity by allowing […]
Posted in: On Marketing
Giving Entrepreneurship A Try?
July 12, 2011
I am often asked this question – should I be an entrepreneur or should I look for a job? Last week I got an email from S, a young acquaintance of mine. In his email, S was wondering: “… Me and a couple of friends from IIT-D did set-up a start-up. We secured funding from […]
Posted in: On Startups
Why Should I Pay 300 When I Can Get Away With 100
July 4, 2011
My wife D, when she goes shopping to the congested Commercial Street area, insists on using her scooter. This weekend, unfortunately, she ran into trouble. Apparently she parked where she shouldn’t have and the traffic police towed away her scooter while she was inside a shop. Now D is a very conscientious citizen and obeys all […]
Posted in: Misc., On Startups
Expanding on The First Principles of Equity Investment – Part II
June 27, 2011
This post continues where I left off in part I. Past Indicates Future But Beware the Recency Effect I have always relied at the past performance of a company to predict its future results. I firmly believe that history is a far better guide to future performance than any exercise, qualitative or quantitative, that aims to […]
Posted in: On Value Investing
Socially Me
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August 17, 2011
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