Demonetisation & Godel’s Theorems of Incompleteness

November 27, 2016


The demonetisation exercise has precipitated so much discussion, assertions, name calling, etc. that it is hard to not pay attention to it. Broadly speaking folks seems to fall into two camps: Those that believe that the: inconvenience that this exercise has put 90% of the population who are honest is not worth any amount of […]

Posted in: Misc.

My Financial Planner is Like

August 9, 2011


My Financial Planner is like my Family Physician. I value my planner’s Skill, but more importantly like for my physician, I value my planner …. For the Trust I have in his doing what is best for me …. For the Knowledge he has of my and my family’s financial History and Goals …. For being Available […]

Whose Problem Are You Trying to Solve?

August 3, 2011


I have, in an earlier post, written about the need to discover an effective value proposition for your product or service. There is, however, an important pre-requisite to developing your value proposition. Marketers often forget that value proposition is not an end in itself but a means to an end; value proposition helps your target customer […]

Posted in: On Marketing

Helping Consumers Traverse the Buying Process

July 25, 2011


I had introduced, in an earlier post, the adjacent framework to highlight the different stages in a consumer’s buying process. I had proposed that the practice of Marketing is better suited to engage consumers that are early in their buying process. Making Marketing responsible for engaging early stage consumers greatly improves Sales’ productivity by allowing […]

Posted in: On Marketing

Giving Entrepreneurship A Try?

July 12, 2011


I am often asked this question – should I be an entrepreneur or should I look for a job? Last week I got an email from S, a young acquaintance of mine. In his email, S was wondering: “… Me and a couple of friends from IIT-D did set-up a start-up. We secured funding from […]

Posted in: On Startups

Why Should I Pay 300 When I Can Get Away With 100

July 4, 2011


My wife D, when she goes shopping to the congested Commercial Street area, insists on using her scooter. This weekend, unfortunately, she ran into trouble. Apparently she parked where she shouldn’t have and the traffic police towed away her scooter while she was inside a shop. Now D is a very conscientious citizen and obeys all […]

Posted in: Misc., On Startups