Browsing All posts tagged under »interest«

Helping Consumers Traverse the Buying Process

July 25, 2011


I had introduced, in an earlier post, the adjacent framework to highlight the different stages in a consumer’s buying process. I had proposed that the practice of Marketing is better suited to engage consumers that are early in their buying process. Making Marketing responsible for engaging early stage consumers greatly improves Sales’ productivity by allowing […]

Why Marketing is not Sales

March 2, 2011


But how Marketing can accelerate Sales many times over I often meet professionals that are struggling with two related questions: Is Marketing any different from Sales?, and If they are different, how are they different? These questioning professionals span multiple spectra – they work for start-ups, they work for established companies; they are CEOs, they […]