Browsing All posts tagged under »planning«

Helping Consumers Traverse the Buying Process

July 25, 2011

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I had introduced, in an earlier post, the adjacent framework to highlight the different stages in a consumer’s buying process. I had proposed that the practice of Marketing is better suited to engage consumers that are early in their buying process. Making Marketing responsible for engaging early stage consumers greatly improves Sales’ productivity by allowing […]

Make the Time to Plan

June 20, 2011

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I play golf at the Army Service Corp course and there past the 12th hole is a small-arms firing range. On the wall of the range a sign painted in big bold letters reads: The More You Sweat in Peace The Less You Bleed in War. I always found the sign profound but its meaning […]

The Annual Marketing Plan – Bringing It All Together

June 13, 2011

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In an earlier post, I discussed the advantages and challenges of including 7 specific go-to-market tactics in your marketing plan. In this post, I want to take the discussion further and talk about how these tactics play off each other and how you can use them in building an integrated annual marketing plan. I recommend […]