Browsing All posts tagged under »position«

My Financial Planner is Like

August 9, 2011

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My Financial Planner is like my Family Physician. I value my planner’s Skill, but more importantly like for my physician, I value my planner …. For the Trust I have in his doing what is best for me …. For the Knowledge he has of my and my family’s financial History and Goals …. For being Available […]

Value Proposition that Resonates

March 20, 2011

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In an earlier blog entry I had argued that the primary job of any marketer is to engage customers to increase their awareness of and generate interest for the business’ product. Implicit in the previous statement is the assumption that the marketer knows and consistently delivers the value proposition that sparks a customer’s interest and propels her to buy […]