Browsing All posts tagged under »proposition«

My Financial Planner is Like

August 9, 2011

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My Financial Planner is like my Family Physician. I value my planner’s Skill, but more importantly like for my physician, I value my planner …. For the Trust I have in his doing what is best for me …. For the Knowledge he has of my and my family’s financial History and Goals …. For being Available […]

Whose Problem Are You Trying to Solve?

August 3, 2011

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I have, in an earlier post, written about the need to discover an effective value proposition for your product or service. There is, however, an important pre-requisite to developing your value proposition. Marketers often forget that value proposition is not an end in itself but a means to an end; value proposition helps your target customer […]