Browsing All posts tagged under »segment«

Whose Problem Are You Trying to Solve?

August 3, 2011

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I have, in an earlier post, written about the need to discover an effective value proposition for your product or service. There is, however, an important pre-requisite to developing your value proposition. Marketers often forget that value proposition is not an end in itself but a means to an end; value proposition helps your target customer […]